Fila Taps BTS to Model Its New Military-Inspired Project 7 Collection
Fila launched its limited-edition Project 7 collection today, and to promote the line the heritage athletic label tapped BTS.
The Fila Project 7 collection features footwear, apparel and accessories that are both fashion-focused and functional. According to the brand, the line was inspired by military looks and functions — specifically camouflage prints, utility-inspired outerwear and neutral tones — and includes items that are comfortable, trend-forward and made in materials suitable for the fall and winter. Additionally, the looks feature both Fila and Project 7 branding.
The shoes in the lineup include two colorways each of the Project 7 Iteration Light ($125), the Project 7 Court Ace P7 ($75), the Project 7 Wavelet Alpha ($95) and the Project 7 Curvelet ($150).
Aside from footwear, Fila Project 7 features an apparel range that includes T-shirts, hoodies, cargo pants, fleece zip-ups, parkas and quilted jackets. The accessories include backpacks, shoulder bags, belt bags, socks and hats.
The entire Fila Project 7 collection is available now exclusively on Fila.com, with prices ranging from $17 to $220.
After rumors circulated in the summer of 2019, Fila announced in October that it has signed BTS as its newest brand ambassadors. “BTS’s passion, positivity and their genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit as brand ambassadors,” Fila said in a statement at the time. “We look forward to creating a meaningful synergy between two global brands.”
FILA x BTS
Type: Global Models
Start Date: October 1, 2019
End Date: Ongoing
Run Your Race,
On October 4, 2021; FILA revealed a new collection called “RUN YOUR RACE”; it’s for the FILA Neuron shoe collection.
Explore Now, Wherever you want to go
On September 27, 2021; The new ‘Explore’ collection was revealed! Get ready for the outdoors and explore nature with BTS!
Connect with the earth in this new apparel!
Set the night alight, Lets Be Dynamite
On September 13, 2021; Fila announced the BTS ‘Dynamite’ collection!
The collection includes apparel inspired by BTS’s song ‘Dynamite’.
be together in a natural way, 2021 fila Fall Collection
On August 11, 2021; Fila released their teaser video for the new fall collection!
You can find the collection here!
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