Snap on wrench logo

Snap on wrench logo DEFAULT


American tool manufacturer

Snap-on Incorporated is an American designer, manufacturer and marketer of high-end tools and equipment for professional use in the transportation industry including the automotive, heavy duty, equipment, marine, aviation, and railroad industries. Snap-on also distributes lower-end tools under the brand name Blue-Point. Their primary competitors include&#;Matco,&#;Mac Tools and&#;Cornwell Tools.

Current operations[edit]

Snap-on Inc. operates plants in Milwaukee, Wisconsin, Elizabethton, Tennessee, and Elkmont, Alabama. Pneumatic and cordless tools are manufactured in Murphy, North Carolina. Wheel Balancers and tire changers are produced in Conway, Arkansas. Torque products are made and assembled in City of Industry, California.[3]

The company manufactures tool storage cabinets in its Algona, Iowa plant.

Snap-on produces hand-held electronic diagnostic tools for the computer systems used in most modern cars and heavy duty vehicles, produced in the US at their Kenosha site, along with software development in the US, Ireland, Australia, Mexico, Brazil and China, as well as automotive emissions control diagnostics equipment in its San Jose, California diagnostic facility. Snap-on diagnostic products are sold in Europe and Brazil under the name Sun.

Sales approach[edit]

Snap-on tools are sold only by dealers and not in retail stores. Snap-on has always maintained the philosophy that the customer's time was too valuable to spend going shopping for tools. Snap-on franchisees visit their customers in their place of work, once weekly, in a van loaded with items for purchase.

The Snap-on TechKnow Express is a van that showcases everything Snap-on has to offer in the realm of diagnostic equipment, and the Rock 'n Roll Cab Express is a truck with various types of tool storage showing customization options, including units larger than what can fit on a standard franchisee van. These trucks are typically assigned to a particular region and work within that region with individual franchisees.


Snap-on was founded as the Snap-on Wrench Company in Milwaukee, Wisconsin in by Joseph Johnson and William Seidemann.[4] The business manufactured and marketed ten sockets that would "snap on" to five interchangeable handles. The company's slogan was "5 do the work of 50".[5]

After World War II, Stanton Palmer advertised for a military officer to organize and develop a larger sales force for the expected post war sales boom.[6] Newton Tarble was hired, and came up with the idea of developing routes for company dealers to see mechanics on a weekly basis. Eventually these salesmen became independent businessmen and authorized dealers using larger walk in vans to carry a growing product line.

In , Snap-on opened a manufacturing plant in Johnson City, Tennessee and closed the plant in

In , the company bought J.H. Williams Tool Group

In , workers at the company's Milwaukee plant voted to join the Teamsterslabor union.[7]

In , the company acquired Bahco, a Swedish hand tool brand.

In , the Murphy, North Carolina plant was named one of the top 10 plants in North America by Industry Week.[8]

Also in , J.H. Williams & Co was officially renamed Snap-on Industrial Brands.[9]

In , the company expanded its hand tool facility in Milwaukee.[10]

In , the company acquired Pro-Cut for $42 million.[11]

In October , the company acquired Car-O-Liner Holding AB, a Swedish collision repair tool company, for $ million.[12]

In November , the company acquired Sturtevant Richmont for $13 million.[13]

In May , the company acquired Norbar Torque Tools Holdings Limited for $72 million.[14]

In September , the company acquired AutoCrib Inc. based in Tustin, California for $36 million.[15]


The company has sponsored Penske Racing teams in the NASCARCup Series and Xfinity Series as well as IndyCar. The first driver Snap-on became associated with was Rick Mears in Since , Snap-on has sponsored Cruz Pedregon.[16] In , the company began sponsoring Cruz’s brother Tony Pedregon. Snap-on also sponsors Repsol Honda Team in MotoGP since [17]


  1. ^ abcde"Snap-on Incorporated Form K Annual Report". U.S. Securities and Exchange Commission.
  2. ^"Snap-on". Fortune. Retrieved
  3. ^ Snap on catalog pg 1
  4. ^"Joseph Johnson, 92". Chicago Tribune. October 19,
  5. ^Snap-on Museum Experience
  6. ^"Snap On, Incorporated". March 21,
  7. ^Gallun, Alby (September 6, ). "Snap-on workers vote to join Teamsters". American City Business Journals.
  8. ^"Snap-on's Murphy, N.C. Facility Named One of North America's 10 Best Plants" (Press release). Business Wire. January 19,
  9. ^"J.H. Williams & Co officially renamed Snap-on Industrial Brands". Cision PR Newswire. May 4,
  10. ^Lockwood, Denise (December 18, ). "Snap-on expands Milwaukee hand tool facility". American City Business Journals.
  11. ^"Snap-on Acquires Pro-Cut International" (Press release). Business Wire. May 30,
  12. ^"Snap-on to Acquire Car-O-Liner" (Press release). Business Wire. October 17,
  13. ^Shafer, Dan (November 17, ). "Snap-on buys Illinois manufacturer Sturtevant Richmont for $13 million". American City Business Journals.
  14. ^Shafer, Dan (May 4, ). "Snap-on acquires British tool company for $72 million". American City Business Journals.
  15. ^"Snap-on Acquires AutoCrib". Retrieved
  16. ^"Sponsor extends Pedregon Racing partnership". Motor Sport. February 22,
  17. ^"Repsol Honda Team Sponsors". Repsol Honda Team. Retrieved 25 June

External links[edit]


What Year did Snap-On change the font of their logo?

This is a pretty tough question. There are many logo styles from the 's, all somewhat similar, but clearly different. Most of this was changed to a very slightly changed (mainly a more standardised form of the late 20's logo) varient). This was used until maybe the late 40's, and replaced with the italic logo. There are many 40's tools who's logo will look just like a late 20's or early 30's logo.
But the lines are blurry. I could post pics of sockets from the 60's with 20's style logo's. There are many 20's tools dated the same year, with distinctky different logo's.

So in summary, logo's are not a very accurate way to date a tool, and the transitional lines are hard to define. It may be more defined from the last major change in the 80's to 90's era, however, look at a brand new set of 3/8 drive flare nut crowfoot wrenches, they have the 50's's logo on them still, even on the website.
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The Snap-On Wrench Company

Early Sockets and Drive Tools

[Snap-On Early 5/8-Drive Ratchet]
The Bold Logo from An Early 5/8-Drive Ratchet.
  • What's New(Last updated April 23, )
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Snap-on Tools is one of the largest and best known makers of hand tools today. This article will look at the development of the company during the s, covering its first ten years of operations.

Company History

The Snap-On Wrench Company was founded in by Joseph Johnson and William Seidemann, with its initial location at Reed Street in Milwaukee, Wisconsin. The company's founding principle was the superiority of interchangeable socket tools over fixed (or "tight") socket wrenches, and their first product was a modest collection of five drive handles and ten sockets.

Johnson and Seidemann had previously worked at Blackhawk Manufacturing and its parent company American Grinder, and in particular Johnson had been the manager of Blackhawk Manufacturing.

[ Notice of Incorporation for Snap-On Wrench Company]

Fig. 0A. Notice of Incorporation for Snap-On Wrench Company. [External Link]

The small notice in Fig. 0A appeared on page of the April 22, issue of Iron Age, citing the capital stock as $25, and noting the company's attorney as J.N. Marshutz. Somewhat oddly, the notice doesn't mention the founders or provide the company address.

[ Notice with Address for Snap-On Wrench Company]

Fig. 0B. Notice with Address for Snap-On Wrench Company. [External Link]

This second notice in Fig. 0B appeared in the following week's April 29, issue of Iron Age on page It again notes the $25, capital for the company, and this time provides the company's address as Reed Street in Milwaukee.

[ Advertisement for Snap-On Wrench Company]

Fig. 0C. Advertisement for Snap-On Wrench Company. [External Link]

An early advertisement can be seen in Fig. 0C, as published on page of the December 30, issue of Motor Age. The illustration shows the five handles and ten sockets that made up the company's first product, referred to as a "General Service" set here. The text notes that the collection would make up 50 wrenches, which was sometimes summarized in a "5 Do the Work of 50" catch phrase.

[January, Notice for Snap-On Wrenches]

Fig. 0D. January, Notice for Snap-On Wrenches. [External Link]

Fig. 0D shows a slightly later notice, published on page 76 of the January 1, issue of the Automobile Trade Journal, which nicely summarizes the tools available from Snap-On Wrench at that time. Notice the display board at the top right with the "5 do the work of 50" slogan.

A similar notice (but without the display board illustration) was published on page 64 of the February 15, issue of the Commercial Car Journal.



The table below lists the various trademarks registered by the Snap-On Wrench Company (or its Blue Point subsidiary) during the s. The entries are presented in order of the registration number.

[ Trademark Publication for Snap-on]

Fig. 0E. Trademark Publication for "Snap-on". [External Link]

The first entry in the table seems to have a curious status, as it has "disappeared" from the USPTO "TDR" database, which usually has an entry even for very old trademarks. The notice at the left shows the information for trademark #, as it was published on page of the October 18, issue of the USPTO Offical Gazette.

Note particularly that the first use date is claimed as February 2, — preceding the company's incorporation date.

Text Mark or LogoReg. No.First UseDate FiledDate IssuedNotes
Snap-on,02/02/03/14/10/18/Stylized underline logo.
BOXOCKET,12/01/02/03/01/24/Filed by Blue Point Tool Company, Chicago.
Renewed January 24,
FERRET,08/05/09/20/06/03/Filed by Snap-On Wrench Company, Chicago.
Renewed March 4,
Blue Point,09/15/12/07/05/06/Logo with two arrowheads.
Filed by Blue Point Tool Company, Chicago.
Renewed May 6,

Tool Identification

Snap-On tools are generally clearly marked and consistently numbered, but the tools from the s are the exception to this rule. These early tools were marked in several different styles, or not marked at all, making it somewhat tricky to identify them. This article will look at some examples of early Snap-On tools with different marking styles. and will attempt to develop guidelines for estimating the date of manufacture.

Manufacturing Dates

Beginning in Snap-On introduced a system of date codes and started marking sockets (and other tools as well) with the codes. The date code was generally a single digit (later, a symbol or character) to indicate the year of production, with the digit sometimes preceded or followed by a dash. For through the system was very simple: one of the digits 7, 8, 9, or 0 indicated the year. In later years though, symbols and script styles were added in order to extend the system, and you'll need to consult a date code chart to determine the date. Date codes were applied in and later without regard for the socket marking style.

In its early years the date code system had a very specific function: tool warranties were of limited duration at the time, and the date code determined the start of the warranty period. As a result, date codes were applied more consistently at this time than in later years, after Snap-On had started offering a lifetime guarantee on its tools.

References and Resources

The photographs and observations in these pages are of items from the Alloy Artifacts collection.

Catalog Coverage

Product information was obtained from the Snap-On catalog "A" (reprint) of , and from the and catalogs of the Motor Tool Specialty Company, Snap-On's distributor in Chicago.

Early Snap-On Sockets

The first sockets offered in were available in 1/2 (square) drive only, and were broached for either single-hex (6-point) or single-square (4-point) openings. Additional drive sizes were offered later, 5/8-drive in , 7/8-drive around , 9/drive in , and finally 3/8-drive in Double-hex (point) and double-square (8-point) broachings were introduced in

The very earliest socket markings were certainly minimal: according to folklore, the first Snap-On sockets (and drive tools) had only size markings, or no markings at all! Such sockets would be difficult to identify and authenticate if found, but could be compared to known marked examples for an indication of possible Snap-On origin.

The earliest standardized marking for sockets consisted of an "S" and "O" overstrike to indicate Snap-On, together with the socket size in fractional notation. (The size marking was usually on the opposite side from the S/O-Overstrike.) This marking style was used up until about

Around Snap-On began marking sockets with their full logo instead of the S/O-overstrike. Snap-On also introduced a socket numbering system at about the same time, which consisted of the abbreviation "NO." followed by the model number, a variation on the size expressed in 32nds. For example, a 1/2-drive 6-point socket of size 7/8 was marked "NO. ", the "28" being derived from the 28/32 size. Sockets marked in this fashion will have the model number, Snap-On logo, and fractional size, all on the same side of the socket.

The above numbering scheme was simple and useful, but apparently it was not implemented consistently, as some sockets continued to be marked with only the Snap-On logo and fractional size. This state of affairs wasn't just a temporary delay in adding the model numbers, but persisted through to the end of the s, so that examples of both styles can be found with late date codes.

As a result of these changes, we can recognize three basic marking styles for the early sockets: the S/O-Overstrike, the marked but un-numbered sockets, and the model-numbered sockets. Even this is a bit of an oversimplification; in a large collection of early sockets, there may be a number of other recognizable changes in design and marking.

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Logo snap on wrench

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Icon Ratchet Vs. Snap On Ratchet Comparison (With A Twist)

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